Best WhatsApp Marketing Campaign Examples
"Don't be afraid to get creative and experiment with your marketing." - Mike Volpe.
In the dynamic landscape of marketing, where consumer preferences and trends constantly evolve, a rigid or conventional strategy may fall short.
Using the WhatsApp Business API for marketing lets you access a highly personal channel of communication that creates a greater level of engagement for your campaigns.
Sign up with kwiqreply and get started with the WhatsApp Business API today!
Ever notice how someone in a group is always talking about a certain brand? That's not luck it's the result of some seriously awesome marketing campaigns. The brand sticks in people's minds because of smart storytelling, cool content, and really getting what people like. It's not just random; the brand worked hard to make a lasting impression. So, when you hear people chatting about it in a group, that's basically the brand's victory lap, showing off how well their marketing paid off.
In today's fast-paced world, the digital shift for business activities is undeniable. An essential component of this change is executing best Whatsapp marketing campaigns. Let's explore some successful whatsapp advertising campaign below.
-
Absolut Vodka campaign: "Doorman at The Party"
Ah, Absolut Vodka—the friend we all recognize at parties. Now, buckle up as we discuss their campaign.
The campaign was created with the fictional character “Sven,” a doorman at the party. Absolut wanted to promote the launch of their new product “Absolut unique limited” in Argentina and Sven was the face of the brand. Its job was to select lucky entry ticket winners for the launch. Sven had to select them over whatsapp where users have to convince Sven to give them access to the party. People got creative and sent Sven a lot of images, videos, memes and bribes.
Result: This campaign created hype. Tons of videos, photos, voice messages, video messages, and a lot of secret proposals were sent and this campaign was a huge success. All these at a cost of 1 sim card.
-
“Beat The Crave” campaign : Saffola.
Saffola: Your go-to for tasty, heart-happy eats! They're like food wizards, turning everyday bites into healthy delights. Eating smart has never been this funny!
Saffola: Your go-to for tasty, heart-happy eats! They're like food wizards, turning everyday bites into healthy delights. Eating smart has never been this funny!
The Campaign: Users registered on the campaigns site using their phone numbers having a Whatsapp account. Whenever hunger pangs hit, users could drop a text to saffola and they would respond with motivational songs, raps etc. Over 9,50,000 messages were sent, and within 30 days, sales dramatically increased by 482%.
-
“Tea Time Selfie” campaign : Sunfeast Marie
Sunfeast Marie Light: the unsung heroes of tea time, making your cuppa feel less lonely and your taste buds do a happy jig!
As they stepped foot into India they had to boost their sales thus they came up with an amazing campaign called “Tea Time Selfie”.
The campaign: Customers were on a mission: “grab those biscuits!”. But wait, there's a twist. A sneaky QR scanner on the packet took them straight to a WhatsApp chat. Now, instead of just munching, they were sending daily "tea time selfies" for a whole month. Why? Because one lucky customer had a shot at winning a glorious 40-inch LED TV. Biscuits just got a whole lot more entertaining!
The Result: Overall sales of biscuits rose by 200% and the campaign was a success.
At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is the best WhatsApp Business API CRM and Helpdesk for Small Businesses. kwiqreply’s integration with the API offers dynamic features such as bulk messaging, customizable templates, ChatGPT WhatsApp chatbots, and much more.
So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start nurturing leads with kwiqreply by clicking the link below.
Click here to book a free demo and let us show you how you can do more business with WhatsApp.