whatsapp-automation

WhatsApp Automation:5 Powerful Use Cases For Your Business

November 22, 2023

When it comes to customer service, speed can make or break a customer's impression of your company. Customers who contact your company expect fast replies. It could cost your company a lot if you fail in this area. One of the main things that irritates and frustrates customers is thought to be “late replies”

After a negative customer experience, 50% of consumers move to a different brand, and 91% of customers abandon your chat. How can companies get past this? WhatsApp Business automation is the solution. Let's explore what WhatsApp automation is and some of its most common business applications in this blog.

Sign up for the WhatsApp Business API and get started with automation today!

What is WhatsApp Business automation?

Automation is the use of technology to perform tedious and big tasks to reduce human effort. It is integral to the sales and marketing functions of a business where their activities involve sending out bulk messages, alerts, notifications or sharing offers and discounts, or making important announcements. Automation is useful when you have a large contact list, it reduces your effort.

Whatsapp Business Automation is the use of the WhatsApp Business App or WhatsApp Business API to automate the conversations with your customers. WhatsApp automated messages are replies set earlier to messages received from new or existing customers on WhatsApp. The replies are sent out automatically on press of a button.

Advantages of Using Whatsapp Business Automation

  1. Quick replies from your end using Whatsapp Business Automation will increase customers faith on your business and will let you stay ahead of your competition

  2. You can run your marketing campaigns on Whatsapp using automation, thus increasing your brand visibility and recall value

  3. Customer conversion rates are increased with Whatsapp Business Automation

WhatsApp Automation: 5 Powerful Use Cases

  1. Ticket Booking

    Utilizing automated WhatsApp messaging enables you to seamlessly deliver flight tickets directly to customers who have booked through your company, ensuring a swift and convenient experience within few minutes

    This is a great way to introduce your business to those who are interested in your company. Here is an example.

    aix-support

  2. Send Otp/Verification Codes.

    Sending OTP over whatsapp rather than sending it on text messages ensures :

    1. High Open Rates

    2. Higher Security because of being End to End Encrypted

    3. Seamless User Experience

    verify

    This acts as an acknowledgment, letting customers know that their OTP is secure. This feature works incredibly to keep customer engagement levels high by ensuring that customers feel secure.

  3. Sale/Offers/Discounts

    WhatsApp automation will help you to share discounts/sale alerts/offers with customers effortlessly. These are called promotional messages, which help you to boost your sales and revenue

    Send automated offers to your customers, making them aware about latest offers, discounts, new launches etc.

    flipkart-sale

  4. Transportation update

    If you run a transportation company, you can use this template to share the shipping details, inform about pickup locations, any change in the timing or where customers can find their luggage or about flight check-ins.

    Here is an example of the automated template message:

    1. Hi {{1}}, Your web-checkin with pnr {{2}} is confirmed. Your flight will depart at {{3}} from Terminal {{4}} of airport {{5}}. Please reach the airport 2 hours before departure to avoid any delays. Thank you for choosing {{6}}

  5. Payment update

    Give your customers assurance by letting them know when you've received their payment. It also confirms that their order has been received. Hence, you build a more trustworthy brand and reduce support tickets.

    1. Hello {{1}}, We've received your payment for order {{2}}. We'll send you the tracking details in 24 hours as soon as your order is shipped {{3}}
      Check out our latest drops here {{4}}

    2. Hi {{1}}. This is a gentle reminder to you that your bill for {{2}}, worth {{3}} is due on {{4}}. Please pay before {{5}} to avoid penalty

At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is the best WhatsApp Business API CRM and Helpdesk for Small Businesses. kwiqreply’s integration with the API offers dynamic features such as bulk messaging, customizable templates, ChatGPT WhatsApp chatbots, and much more.

So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start nurturing leads with kwiqreply by clicking the link below.

Click here to book a free demo and let us show you how you can do more business with WhatsApp.