WhatsApp Business API uses a per-message pricing model. Each template message is charged by category, and your reply messages inside the 24-hour customer service window are free. Rates vary by country and are indicative; see our 2026 pricing guide for current India rates. Estimate your monthly spend with kwiqreply’s WhatsApp Business Pricing Calculator.
Businesses pre-approve Message Templates to start conversations with customers. WhatsApp has four template categories, and each is charged at a different per-message rate.
To get started with your messaging activity using a WhatsApp Business API click on the Book Demo button and learn how.
By calculating the price of the tools used early in the business process, businesses can save time and money. Our tool can calculate the cost of messages in seconds, without the need for manual calculation.
Our tool is always up-to-date with the latest WhatsApp Business API pricing information. This means that businesses can be confident that they are paying the appropriate price for their messages.
Our pricing calculator provides businesses with a breakdown of the cost of their messages. This can help businesses to understand how their messaging spend is categorized and identify areas where they can save money
WhatsApp charges businesses per message, by category. Each
business-initiated template message is billed as Marketing,
Utility or Authentication, while Service messages (your replies
inside the 24-hour customer service window) are free.
Rates vary by the recipient's country and by category. For
current India rates and a full breakdown, see our
2026 pricing guide.
WhatsApp has been in the list of companies who are looking to improve their customer experience. Its popularity grew once companies realized the platform offers not only a communication channel but also a stage to promote their products & services. WhatsApp has generated upwards of $900 Million in revenue in 2022 just through their WhatsA... Read more
Since 2025, WhatsApp bills per delivered template message rather than per 24-hour conversation. Marketing, Utility and Authentication templates are each charged per message, while your replies inside the 24-hour customer service window are free.
Marketing Templates are templates that are used by businesses to send promotions, offers, or invitations via messages.
Service messages are your free-form replies to a customer inside the 24-hour window after they message you. They are free and do not need a pre-approved template.
Yes, per-message pricing is set by the recipient's country and differs by category. See our 2026 pricing guide for the current India rates and a country breakdown.
WhatsApp charges per delivered template message, priced by category (Marketing, Utility or Authentication) and by the recipient's country. Service replies inside the 24-hour customer service window are free.
