WhatsApp Business API Pricing Calculator

Easily calculate your WhatsApp side charges to run your business


WhatsApp Business Pricing API

Why use WhatsApp Business API
Pricing Calculator?

WhatsApp Business API has a conversation-based pricing model charged on a 24-hour cycle. The charges may vary depending on the type of category. Calculate how much you spend monthly using kwiqreply’s WhatsApp Business Pricing Calculator.

Calculate your monthly messaging budget

Businesses are required to pre-approve all Message Templates that initiate a conversation with the customer. There are four Template Categories that WhatsApp has, which have different rates.

Classification of template messages

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Business-initiated conversation
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Usually promotions, offers and product-related messages
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Any message that does not qualify as a Utility or Authentication conversation
REGION / COUNTRY
Currency 💵
Marketing conversation US$ 0.00 US$ 0.0099 / 24 hrs
0 conversations

Utility conversation US$ 0.00 US$ 0.0042 / 24 hrs
0 conversations

Authentication conversation US$ 0.00 US$ 0.0042 / 24 hrs
0 conversations

Service conversation All WhatsApp Business Accounts receive 1000 free user-initiated conversations per month US$ 0.00 US$ 0.0040 / 24 hrs
1000 conversations

Total Price US$ 0.00

To get started with your messaging activity using a WhatsApp Business API click on the Book Demo button and learn how.

The Benefits of Using Our WhatsApp Business Pricing Calculator

Cost savings

Cost savings

By calculating the price of the tools used early in the business process, businesses can save time and money. Our tool can calculate the cost of messages in seconds, without the need for manual calculation.

Accuracy

Accuracy

Our tool is always up-to-date with the latest WhatsApp Business API pricing information. This means that businesses can be confident that they are paying the appropriate price for their messages.

Transparency

Transparency

Our pricing calculator provides businesses with a breakdown of the cost of their messages. This can help businesses to understand how their messaging spend is categorized and identify areas where they can save money

WhatsApp Bulk Messaging Pricing

WhatsApp charges businesses based on the conversations it has with the customer. There are two main categories of conversations - Business Initiated & User Initiated.
The Business-initiated conversations are further divided into three subcategories—namely Marketing, Utility, Authentication & Service.
Charges for all three types vary from country to country, if you want to read more in-depth. Click on the button below.

WhatsApp Business API Pricing (2023)

WhatsApp has been in the list of companies who are looking to improve their customer experience. Its popularity grew once companies realized the platform offers not only a communication channel but also a stage to promote their products & services. WhatsApp has generated upwards of $900 Million in revenue in 2022 just through their WhatsA... Read more


Frequently Asked Questions

When a customer initiates a message with a business, the business can reply within 24 hours. All outgoing messages from businesses during these 24 hours count as a single conversation. Therefore they are 24-hour message threads between you and your customer.

Marketing Templates are templates that are used by businesses to send promotions, offers, or invitations via messages.

Also known as user-initiated conversation. A conversation that begins as a result of a message sent by a user.

Yes, conversation pricing is different for different countries. You can check out our blog here for a complete list of countries and their pricing.

WhatsApp charges a fixed fee for each conversation as a 24-hour incremental session. Different countries are charged different rates but only once per conversation.

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