WhatsApp Business API Pricing (2023)
WhatsApp has been in the list of companies who are looking to improve their customer experience. Its popularity grew once companies realized the platform offers not only a communication channel but also a stage to promote their products & services. WhatsApp has generated upwards of $900 Million in revenue in 2022 just through their WhatsApp Business API.
Well before we get to the revised pricing that is being rolled out this June 1st, 2023. Let's look at what is WhatsApp Business API.
WhatsApp Business API is a platform created by WhatsApp, to cater to the need of companies to do business or customer service through WhatsApp. Companies can use the platform to effectively communicate with their customers, promote products, execute marketing campaigns, conduct surveys and more.
If you are looking to use WhatsApp Business API for your company's marketing & customer communication. Read on to know about its pricing and everything else you need to know about it.
Introduction to the WhatsApp Business API Pricing 2023
WhatsApp has fast become the top messaging platform, that users across the globe have been using to communicate with other users. Soon after realizing the potential of the platform. WhatsApp launched WhatsApp Business App and Official WhatsApp Business API platform.
Companies can choose to use the WhatsApp Business App for communicating with existing customers. Although the WhatsApp Business App has its limitations, where the Official WhatsApp Business API has additional features like a catalog, bulk messaging and more.
Here is a table comparing the two offerings of WhatsApp-
Table of difference between WhatsApp Business App and WhatsApp Business API
Conversations on WhatsApp : Categories and Pricing
WhatsApp charges businesses basis on the conversations it has with the customer. There are two main categories of conversations, with the Business-initiated conversations further divided into three subcategories.
Types of WhatsApp Conversations
- Utility conversations
- Authentication conversations
- Marketing conversations
- Service conversations
Utility conversations
Messages to facilitate an update, transaction, or request on an ongoing conversation. These types of messages are post-purchase notifications, timely invoice sharing, billing statements etc.
Authentication conversations
These messages enable businesses to authenticate their users with the help of One-time Passwords(OTPs). This can be used for account authentication, account verification and account recovery.
Marketing conversations
These are messages that businesses can use to send promotions, offers, or invitations.
Service conversation
Also known as user-initiated conversation. A conversation that begins as a result of a message sent by a user. When a company responds to a user within the 24-hour customer service window, that message is categorized as a service conversation. Within this 24-hour customer service window, businesses can send free-form messages.
WhatsApp Business region-wise pricing chart 2023
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Brazil | $ 0.0625 | $ 0.0350 | $ 0.0315 | 0.0300 |
| Colombia | $ 0.0125 | $ 0.0085 | $ 0.0077 | $ 0.0060 |
| India | $ 0.0099 | $ 0.0042 | N/A | $ 0.0040 |
| United Arab Emirates | $ 0.0340 | $ 0.0198 | $ 0.0178 | $ 0.0190 |
| United Kingdom | $ 0.0705 | $ 0.0398 | $ 0.0358 | $ 0.0388 |
| North America | $ 0.0250 | $ 0.0150 | $ 0.0135 | $ 0.0088 |
| Rest of Africa | $ 0.0225 | $ 0.0160 | $ 0.0144 | $ 0.0363 |
| Rest of Asia Pacific | $ 0.0732 | $ 0.0472 | $ 0.0425 | $ 0.0224 |
| Rest of Central & Eastern Europe | $ 0.0860 | $ 0.0619 | $ 0.0557 | $ 0.0250 |
| Rest of Latin America | $ 0.0740 | $ 0.0494 | $ 0.0445 | $ 0.0423 |
| Rest of Middle East | $ 0.0341 | $ 0.0198 | $ 0.0178 | $ 0.0218 |
| Rest of Western Europe | $ 0.0592 | $ 0.0420 | $ 0.0378 | $ 0.0397 |
| Other | $ 0.0604 | $ 0.0338 | $ 0.0304 | $ 0.0145 |
To know about kwiqreply’s WhatsApp Business API pricing in India click here
WhatsApp Business API platform is a smart messaging service, that can help your business improve sales, marketing campaigns and customer communication.
Businesses are strongly recommended to choose official WhatsApp Business Solution Providers(BSP) that help businesses better reach their customers using the powerhouse of WhatsApp. For example, kwiqreply , Wati, Twilio, and more to better communicate with their customers.
Get started with kwiqreply for free now - http://bit.ly/3iT2S4s
Further reading:
1 - Ensuring Safety and Security: The WhatsApp Payments Advantage
2 - WhatsApp web - how to use it for your business
3 - WhatsApp for Business: Choosing the Right Version for Your Company
4 - 6 Effective Bulk Messaging and WhatsApp Marketing Tools in 2023