WhatsApp Newsletters: Your 2024 Guide

You probably don't even remember signing up for the majority of the newsletters that occupy 70% of your email inbox. Though I'm sure mine is, how many of those do I really open and read? Maybe 5%, 7% maybe 9% of them.

Most business owners would say, that's not a great number, and it's certainly not how they would like customers to respond to their communications.

Is there a solution?

Yes, there is WhatsApp.

WhatsApp Newsletters have an open rate of 99%!

WhatsApp follows in the footsteps of the Chinese WeChat and does everything to become the go-to channel for quick, friendly, and personalized brand-customer interaction. It's not just Meta pushing for this communication shift. In fact, according to our 2023 WhatsApp-Led-Growth Report, 60% and 40% of customers would prefer brands that use WhatsApp for customer support and marketing, respectively. Use the WhatsApp Business API to boost your newsletter open rates. Sign up today!

What Are WhatsApp NewsLetters?

A WhatsApp newsletter is a broadcast message sent to users using Whatsapp Business API. The users need to opt-in to receive these newsletters.

These newsletters are like promotional emails you receive on your email account. Because they will receive the messages via individual chat with your WhatsApp account, your users won't be aware that the message is broadcast. To put it another way, they won't be aware of the recipients of your WhatsApp newsletter.

Note that normal text messages cannot be included in WhatsApp newsletters. You need to design, customize, and send in a template for approval to Meta.

To create Bulk message templates follow our guide here!

What Is The Main Benefit Of A WhatsApp Newsletter?

The primary advantage of a WhatsApp newsletter is that, as a business owner, you can use it to notify your current and potential customers about new products or to let them know about various offers, product information, promotions, discounts, and FAQs.

Its other advantages are :

High Engagement Rates

WhatsApp generally has high engagement rates, with users frequently checking their messages. This makes it an effective platform for delivering important updates, promotions, or valuable content.

Two-Way Communication

Unlike traditional newsletters, WhatsApp enables two-way communication. Users can reply to messages, ask questions, or provide feedback, fostering a more interactive and engaging relationship between businesses and their audience.

Cost-Effective

Sending messages through WhatsApp is often more cost-effective than traditional methods like SMS. This makes it an attractive option for businesses looking to maintain communication without incurring high costs.

Brand Loyalty

Establishing direct communication through WhatsApp can help build trust and strengthen the relationship between businesses and their audience. Providing valuable content and timely updates can contribute to increased brand loyalty.

WhatsApp Newsletter Use Cases

WhatsApp newsletters work well for action-oriented messages where the user is required to view the message and act upon it within a specific duration.

To sum up,

WhatsApp newsletters are a quick and efficient way to grab your customers’ attention and boost engagement through the world’s largest Instant Messaging platform. With more than a billion users globally, WhatsApp marketing can help you generate significantly more reach. However, to experience the true extent of WhatsApp’s marketing capabilities, you need access to the WhatsApp Business API (or WhatsApp API).

Embrace newsletters with templates and unlock the full potential of WhatsApp marketing for your business with the help of kwiqreply! We can help you fully leverage all the features of the WhatsApp Business API - including bulk messaging and templates - for your company. Book a free demo today!