How You Can Use WhatsApp to Get Customers: Using WhatsApp for Lead Generation

What is WhatsApp lead building?

WhatsApp lead building refers to the act of generating interest towards your company’s products and services through the medium of WhatsApp. You can use the app itself to let them view your product catalog and prompt them to make a purchase.

TL;DR

Use the WhatsApp Business API and get started with lead building on WhatsApp! Sign up today!

How can you use WhatsApp for lead generation?

WhatsApp button on Website and Social Media : By adding a WhatsApp Widget to your website you can bring people towards initiating a conversation with your business on WhatsApp. You can fully customize the color and shape of the widget, edit the welcome text, and change the CTA text to suit your organization’s aesthetic and needs. WhatsApp Business Solution Providers such as kwiqreply can help you tailor the widget for different needs.

Chatbot to keep customers engaged : Using a chatbot can help companies automate customer interactions. Customers typically do not want to wait when they are interacting with a business. Chatbots can ensure that customers get prompt responses and stay engaged with the company. Chatbots can be used both on the website and the WhatsApp business platform which guarantees that

Media messaging to start engagement : Use media such as photos, videos, and in your messages sent to customers. This increases engagement and the chances of customers viewing the message. It is definitely possible to send them promotions or updates as text messages, but by compiling and arranging all the information into an appealing audio-visual aid; it makes it easier for those viewing it to understand and consume the information presented to them. If your company has a unique style or brand identity this also allows you to showcase it and increase brand awareness within consumers.

QR code : It is possible to generate a QR code that can bring consumers to your company’s WhatsApp chat. Consumers can scan the QR code using an application or a separate device - generally their smartphones - which makes redirecting to WhatsApp more convenient. The QR code can be placed onto any form of promotional material, digital or otherwise, thus increasing its ability to reach more potential customers. Since the average WhatsApp user on Android spends nearly 38 minutes per day on the app, scanning the QR code from their smartphones results in them being redirected to the app which increases their chance of engagement.

Leads from Click to WhatsApp ads : Click to WhatsApp ads are paid advertisements on Facebook and Instagram that lets you add a WhatsApp button to your advertising material that redirects viewers to a private WhatsApp chat with the business where they can directly communicate, receive updates and even make purchases.

Compared to QR codes, Click to Whatsapp ads are more convenient as the customer doesn't need to open up a separate application or device in order to communicate with the company and can simply click the ads wherever they see them. This opens up the chances of generating leads from different devices and increases the probability of closing a sale. Since Click to WhatsApp ads are displayed on Facebook and Instagram it also opens up the ability to advertise to specific demographics and audiences with the help of targeted advertising.

Benefits of using WhatsApp for lead building

Affinity/easier to move to the bottom of the sales funnel

When a person engages with your company on WhatsApp using any of the aforementioned techniques there is a certain amount of effort they put in, whether that is in terms of scanning a QR code, clicking on an ad, or accessing your company’s chat. Inevitably there is a higher chance that they will be moving towards the bottom of the sales funnel due to the time and energy they have committed to learning about your company’s products or services. The techniques on WhatsApp themselves lead to building awareness and interest for your product and move people closer towards making a purchase by making it convenient to make a purchase.

Message them at any point :

You can use WhatsApp to immediately connect and communicate with clients whenever you want.This immediacy helps build trust, as potential customers feel heard and valued. Messages sent on WhatsApp have an open rate of 98% which means that there is a very high chance that any message you send them will be viewed.

Additionally, WhatsApp's accessibility across various devices and operating systems ensures seamless communication. Whether your leads prefer using smartphones, tablets, or desktops, they can access and engage with your business effortlessly. This ubiquity of WhatsApp guarantees a wider reach and increases the likelihood of converting leads into customers.

Personal conversations create a feeling of exclusivity :

When you message clients on WhatsApp you are creating a basis for a one on one conversation which makes the interaction feel more personal and exclusive.

After building the lead on WhatsApp it is also possible to continue the conversation on the same platform, providing the consumer with messages tailored to their needs or wants. By delivering targeted content, exclusive offers, or personalized recommendations, you can nurture leads more effectively and increase conversion rates.

Automation and Integration

To streamline lead generation efforts, WhatsApp can be integrated with automation tools and CRM systems. By automating certain tasks, such as sending welcome messages, following up with leads, or providing relevant information, you can save time and resources.

Furthermore, integrating WhatsApp with your CRM system allows you to track and analyze lead interactions, ensuring a comprehensive view of their journey. This data-driven approach enables you to refine your strategies, identify bottlenecks, and optimize your lead generation process for better results.

Spam Protection

WhatsApp takes measures to protect its consumers against spam messages which prevents many promotional messages from reaching consumers. It can even lead to the suspension or termination of your WhatsApp account. By using the aforementioned techniques you distinguish your messages from spam and can effectively build leads.

In conclusion,

Using WhatsApp for lead generation provides a host of benefits for the companies that choose to employ it. Several techniques and tools to effectively build leads on WhatsApp, such as an AI-powered chatbot, WhatsApp widget, etc. help you build an ecosystem to channel leads to the bottom of your sales funnel.

At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is the best WhatsApp Business API CRM and Helpdesk for Small Businesses. kwiqreply’s integration with the API offers dynamic features such as bulk messaging, customizable templates, ChatGPT WhatsApp chatbots, and much more.

So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start nurturing leads with kwiqreply by clicking the link below.

Click here to book a free demo and let us show you how you can do more business with WhatsApp.

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