WhatsApp Business API Pricing (2024)
WhatsApp is a messaging platform that is ideal for companies who are looking to improve their customer experience. Its popularity grew once companies realized that the platform’s potential lies beyond its simple function as a communication channel. With the WhatsApp Business API, businesses can use it as a centralized hub to promote their products & services.
To highlight its prevalence all we need to do is look at the revenue generated by users of the WhatsApp Business API which as of October 2023 was upwards of $123,000 US dollars worldwide.
Well before we get to the revised pricing that takes effect from June 1st, 2024, let's look at what the WhatsApp Business API is.
WhatsApp Business API is a platform created by WhatsApp, to cater to the needs of companies who desire to carry out business operations or provide customer service through WhatsApp. Companies can use this platform to communicate with their customers, promote products, execute marketing campaigns, conduct surveys, and more.
If you want to use WhatsApp Business API for your company's marketing & customer communication you should be able to make an informed budgetary decision regarding it. Read on to learn about the WhatsApp Business API’s pricing, types of conversations, their relevance, and everything else you should know about it.
Introduction to the WhatsApp Business API Pricing 2024
WhatsApp has risen to the top when compared with other messaging platforms and users across the globe have been using it to communicate in a novel, engaging manner. Soon after realizing the potential of the platform. WhatsApp launched the WhatsApp Business App and Official WhatsApp Business API platform.
Companies can choose to use the WhatsApp Business App to communicate with existing customers. However, the WhatsApp Business App has its limitations, whereas the Official WhatsApp Business API has additional features that increase its functions like a product catalog, bulk messaging, and more. The WhatsApp Business API essentially allows you to access a suite of business features and utilize them to boost revenue generation or improve communication.
Here is a table comparing the two offerings of WhatsApp-
Table of difference between WhatsApp Business App and WhatsApp Business API
Conversations on WhatsApp : Categories and Pricing
WhatsApp charges businesses based on the conversations it has with the customer. There are two main categories of conversations, User-initiated conversations and Business-initiated ones. The former falls under service conversations, while the latter falls under the subcategories of utility conversations, authentication conversations, and marketing conversations.
Types of WhatsApp Conversations
- Business-initiated conversations
- Utility conversations
- Authentication conversations
- Marketing conversations
- User-initiated conversations
- Service conversations
Utility conversations
These are messages about an update, transaction, or request. They are applicable for any ongoing conversation. These types of messages generally take the form of post-purchase feedback, invoice sharing, billing statements, etc.
Authentication conversations
These messages are relevant when businesses need to verify the authenticity of their customers. To this end, businesses can authenticate their users by using One-time Passwords(OTPs). Beyond simple account authentication, these messages can be used for account recovery or other verification processes.
Marketing conversations
As the name suggests, these messages are relevant for marketing or promotional messaging. This refers to promotions, offers, or invitations. Discounts or sales also fall under this category. Therefore businesses can use them to boost their marketing efforts and broadcast promotions to all their contacts.
Service conversation
Service conversations are relevant for conversations that are initiated with a message from the user to the business. Following this a timer for 24 hours starts. When a company responds to a user within the 24-hour customer service window, that message is categorized as a service conversation. Within this 24-hour customer service window, businesses can send as many messages as they wish. If the business responds after the 24-hour window, the message is assigned under one of the other three categories.
WhatsApp Business region-wise pricing chart 2024
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Brazil | $ 0.0625 | $ 0.0350 | $ 0.0315 | 0.0300 |
| Colombia | $ 0.0125 | $ 0.0085 | $ 0.0077 | $ 0.0060 |
| India | $ 0.0099 | $ 0.0042 | N/A | $ 0.0040 |
| United Arab Emirates | $ 0.0340 | $ 0.0198 | $ 0.0178 | $ 0.0190 |
| United Kingdom | $ 0.0705 | $ 0.0398 | $ 0.0358 | $ 0.0388 |
| North America | $ 0.0250 | $ 0.0150 | $ 0.0135 | $ 0.0088 |
| Rest of Africa | $ 0.0225 | $ 0.0160 | $ 0.0144 | $ 0.0363 |
| Rest of Asia Pacific | $ 0.0732 | $ 0.0472 | $ 0.0425 | $ 0.0224 |
| Rest of Central & Eastern Europe | $ 0.0860 | $ 0.0619 | $ 0.0557 | $ 0.0250 |
| Rest of Latin America | $ 0.0740 | $ 0.0494 | $ 0.0445 | $ 0.0423 |
| Rest of Middle East | $ 0.0341 | $ 0.0198 | $ 0.0178 | $ 0.0218 |
| Rest of Western Europe | $ 0.0592 | $ 0.0420 | $ 0.0378 | $ 0.0397 |
| Other | $ 0.0604 | $ 0.0338 | $ 0.0304 | $ 0.0145 |
To know about kwiqreply’s WhatsApp Business API pricing in India click here
The WhatsApp Business API platform can help your business improve sales, marketing campaigns, and customer communication. It lets you automate interactions and broadcast personalized messages at scale.
Businesses are strongly recommended to choose official WhatsApp Business Solution Providers(BSP) that help businesses better reach their customers using the powerhouse of WhatsApp. For example, kwiqreply
Wati, Twilio, and more are among the best BSPs that can help businesses communicate with their customers better.
Get started with kwiqreply for free now!
Further reading:
1 - Ensuring Safety and Security: The WhatsApp Payments Advantage
2 - WhatsApp web - how to use it for your business
3 - WhatsApp for Business: Choosing the Right Version for Your Company
4 - 6 Effective Bulk Messaging and WhatsApp Marketing Tools in 2023