Powering Business Communication: QR codes on WhatsApp

July 25, 2023

Introduction

Building leads and maintaining customer communication is important for every industry. Companies are constantly seeking innovative solutions to enhance their customer engagement and streamline their operations. One such breakthrough is the use of QR codes. These successors to barcodes have revolutionized business interactions, enabling entrepreneurs to connect with customers efficiently. WhatsApp has accounted for this with the ability to create QR codes for WhatsApp Groups and chats. Companies can utilize QR codes in a variety of ways for their business purposes. In this blog, we will explore the significance and numerous benefits of integrating QR codes into businesses on WhatsApp.

What are QR Codes?

Quick Response codes (commonly known as QR codes) are two-dimensional barcodes that when scanned provide some predetermined information. Originating in Japan, these codes have become a global phenomenon due to their versatility and ease of use. QR codes can store various types of data, such as URLs, text, contact information, and more. This makes them a great tool for businesses to communicate with their target audience.

Easy Conversions

QR codes make it incredibly simple for businesses to share their information with customers on WhatsApp. Businesses can direct users to specific landing pages or directly initiate conversations with them on WhatsApp. To this end, you can embed a QR code into promotional materials, product packaging, or even online advertisements. This ease of accessibility leads to improved customer engagement and a higher likelihood of conversion.

Direct Customer Support

QR codes enable businesses to offer prompt customer support on WhatsApp. When customers scan a QR code, they can be redirected to a dedicated customer support chat. Here they can inquire about products and services, or seek assistance with any issues they may encounter. This can be assigned to an agent or to a chatbot to provide 24x7 support. This direct line of communication helps build trust and ensures customers feel valued, fostering long-lasting relationships.

Marketing and Promotional Campaigns

QR codes present a game-changer in marketing campaigns. Businesses can create QR codes for WhatsApp chats, which can be printed on posters, flyers, or brochures. When scanned, these QR codes can lead customers to a chat where they can view products or promotional material, and receive exclusive deals. This offers an interactive and immersive marketing experience that leads to more engagement. Additionally, businesses can track the scan data to measure the success of their campaigns and improve future marketing strategies.

Payments and Transactions

With a global shift toward contactless transactions, QR codes facilitate secure and seamless payments on WhatsApp. By integrating payment gateways with QR codes, businesses can enable customers to make purchases or complete transactions directly on WhatsApp. Therefore cash or debit cards are removed from the equation, replaced by a safer and more convenient payment option. However, WhatsApp payments are not open everywhere so you can check out our article on “Where are WhatsApp Payments available?” to know more.

Business Networking

QR codes are a quick way to quickly connect with professionals for business-to-business interactions. After scanning, professionals can connect on WhatsApp by directly joining a chat or group moderated by your company. Whether it's networking at conferences, trade shows, or business events, QR codes simplify the process of exchanging contact information. This eliminates the hassles of carrying physical business cards for you and entering contact details for the other party.

Review and Feedback Collection

Gathering feedback is vital for any business seeking to improve its products or services. As mentioned, QR codes can be used to redirect customers to a chat on WhatsApp. Then a chatbot can engage them to collect reviews and feedback through forms and questionnaires. Customers can instantly provide their thoughts and opinions, allowing businesses to make necessary adjustments for customer satisfaction.

Signing Up for Updates

By scanning a QR code, customers can subscribe to WhatsApp updates from your business. This includes receiving real-time notifications on new product launches, upcoming events, or exclusive deals. Therefore, businesses can use QR codes to keep customers informed about the latest updates, offers, and news. This enhances customer engagement and helps businesses stay relevant in a competitive market.

Concluding,

QR codes have undeniably transformed business communication and engagement on WhatsApp. They offer a multitude of benefits for businesses of all sizes and all industries. Their versatility and efficiency have made them indispensable for businesses and enabled them to converse and grow at scale. Embracing QR codes on WhatsApp is a strategic move that empowers businesses to thrive in an increasingly digital world. So, whether you're a startup or an established enterprise, integrating QR codes into your WhatsApp strategies is a wise decision.

At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is a trusted WhatsApp Business Solution Provider that has helped companies scale up their sales and customer satisfaction. It brings you tried and tested features like bulk messaging, custom message templates, quick response message buttons, etc. Combined with WhatsApp’s capability for media-rich messages, you can send visually appealing messages and gather data for your surveys.

So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start sending surveys by checking out our website today!

Click here to book a free demo and let us show you how you can do more business with WhatsApp.