Flow Like the Wind: Introducing WhatsApp Flows for Business

November 03, 2023

WhatsApp Flows is the latest feature launched by Meta and is aimed at helping businesses build workflows within WhatsApp that can optimize several operations. These task-centric workflows can enhance customer interactions, open up new features, and streamline existing functions. So let's dive right in and explore the new and exciting world of WhatsApp Flows!

TL;DR

WhatsApp Flows let you create customizable forms within the app for various business functions
It can be used for
1. Generating and nurturing leads
2. Appointment processes
3. Account Registration, and Sign-in
4. Customer support and feedback
It provides the benefits of
1. Being able to create seamless forms that users can input natively within the app
2. Faster bookings with a streamlined and convenient appointment booking and scheduling
3. Lead generation by collecting user information and opt-in

What are WhatsApp Flows?

WhatsApp Flows is a form-based feature for the WhatsApp ecosystem that lets you create and provide customers with seamless data forms within the app that are fully customizable. You can create unique interactions that facilitate several functions that were previously only possible with third-party applications. These extra functionalities are not limited to simple customer communication and can contribute to metrics such as engagement and revenue generation.

The scope of WhatsApp Flows is wide, letting businesses develop and implement functions such as:

Input forms for scheduling events such as appointments
Create multi-page workflows for various business operations. This is relevant for operations that cannot be completed on a single screen such as making purchases.
Create endpoints for exchanging data between different pages. If one page has variable outcomes, this information can then be carried over to augment the next page. This lets businesses create more complex interactions.

With WhatsApp Flows, businesses can improve chatbot and AI agent solutions and facilitate end-to-end experiences. WhatsApp Flows also complement user interactions on WhatsApp, leading to a higher task completion rate and a lower drop-off rate when compared to traditional third-party applications.

Utilizing WhatsApp Flows

You will need to set up your account with the WhatsApp Business API and then create a Meta app. Then by linking both with your dedicated business number, you are all set to start designing and implementing WhatsApp Flows for your company.

You can create Flows to achieve a range of tasks with your customers, including:

Generating and guiding leads through the sales funnel
Appointment booking or scheduling
Registration, and Sign-in to accounts
Customer support and feedback

What are the benefits of using WhatsApp Flows?

WhatsApp Flows provide the following benefits for businesses and users alike:

Seamless Forms

With Flows, you can create forms that can be interacted with directly on WhatsApp. This creates a seamless experience by removing the requirement for users to switch between applications or by opening up a new window. WhatsApp Flows can thus be used to collect customer feedback easily. It can also easily be modified to collect any other customer data that your business desires.

Faster Bookings

With Flows, you simplify the process of booking for your customers and also have the data consolidated for analysis. This also helps businesses keep track of their bookings and assign duties on time. Businesses essentially eliminate the need to call in or wait for a conversation with a human agent and replace it with a form accessible at all hours of the day.

Lead Generation

WhatsApp Flows can be used to collect information gathered from potential customers about a business's offerings. The flow can be designed to present options based on the user’s interests and to allow them to choose to be notified if new options matching their interests become available. This not only increases the chances of generating a lead but also ensures that you do not completely lose out on a customer if you don’t currently have a product or service for their specific needs.

Concluding,

WhatsApp Flows are poised to be a great choice for businesses that rely on customer feedback and have time-sensitive scheduling needs. This blog addresses the more practical aspects of this new offering by WhatsApp and how you can use it for your business. In our next blog, we will be addressing the technical aspects of this so you can have a complete guide on creating and utilizing WhatsApp Flows. So stay tuned for more!

At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is a trusted WhatsApp Business Solution Provider that has helped companies scale up their sales and customer satisfaction. It brings you tried and tested features like bulk messaging, custom message templates, quick response message buttons, etc. Combined with WhatsApp’s capability for media-rich messages, you can send visually appealing messages and gather data for your surveys.

So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start sending surveys by checking out our website today!

Click here to book a free demo and let us show you how you can do more business with WhatsApp.