How Can Businesses Use Click-to-WhatsApp Ads?
WhatsApp is a popular messaging app with over 2 billion active users worldwide. It’s a convenient and direct channel for customer communication, and businesses can use this to their advantage with Click-to-WhatsApp ads.
Click-to-WhatsApp ads allow users to start a WhatsApp conversation with a business directly from the ad. This is effective for generating leads and sales, as businesses can connect with potential customers when they are most interested. Join us as we explore the myriad uses of Click-to-WhatsApp ads.
TL;DR
- Strategies for using Click-to-WhatsApp ads include
- Include a clear call to action within the advertisement
- Segment your audience for targetted messaging
- Utilize them to redirect customers to a secure channel for customer support
- Use a WhatsApp Business account to access additional features for business communication
- Businesses can use them to
- Generate and qualify leads
- Promote sales and discounts
- Create hype around new releases when launching them
- Provide 24/7 customer support
Strategies for Utilizing Click-to-WhatsApp Ads
Clear Call to Action (CTA): Your ad should have a clear and compelling CTA that encourages users to click and initiate a conversation. This can be a discount offer, a free resource, or any other incentive that aligns with your campaign goals.
Segment Your Audience: WhatsApp offers a Business API that enables businesses to segment their audience and send personalized messages accordingly. This allows for targeted messaging based on user behavior and preferences.
Interactive Customer Support: Use Click-to-WhatsApp ads not only for promotional purposes but also for providing customer support. This can include answering common queries, resolving issues, and even providing post-purchase assistance.
Use a WhatsApp Business account: A WhatsApp Business account gives you access to features that can help you manage your Click-to-WhatsApp ads more effectively. For example, you can create a welcome message, set up automated replies, and track your customer interactions. WhatsApp BSPs like kwiqreply can help you speed up and optimize this process.
How can businesses use Click-to-WhatsApp ads?
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Generate and qualify leads
Click-to-WhatsApp ads are a great way to generate and qualify leads. By targeting potential customers with relevant ads, businesses can encourage them to start a conversation on WhatsApp. This lets businesses learn more about the customer's needs and interests, and provide them with personalized information and offers.
For example, a business that sells clothing could create a Click-to-WhatsApp ad that targets women who are interested in fashion. The ad could offer a discount on the customer's first purchase, or be a quiz to find their ideal aesthetic.
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Promote sales and discounts
Click-to-WhatsApp ads can also be used to promote sales and discounts. Businesses can create ads that highlight their latest deals and offers. This encourages potential customers to start a conversation on WhatsApp to learn more or to redeem the offer.
For example, a restaurant could create a Click-to-WhatsApp ad that promotes a special discount for lunch on weekdays. The ad could include a link to the restaurant's menu, and initiate conversations on WhatsApp for making reservations.
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Launch new products and services
Click-to-WhatsApp ads can also be used to launch new products and services. Businesses can introduce their new offerings, and encourage customers to start a conversation to learn more or purchase them.
For example, a tech company could create a Click-to-WhatsApp ad that introduces its new smartphone. The ad could highlight the phone's features and benefits, and encourage potential customers to pre-order it.
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Provide customer support
Click-to-WhatsApp ads can also be used to provide customer support. Businesses can create ads that encourage customers to contact them on WhatsApp to get help with their questions or problems. This can be great for providing customers with quick and convenient support, and building stronger relationships with them. When paired with WhatsApp chatbots, your customer service experience can be elevated to the next level.
For example, an airline could create a Click-to-WhatsApp ad that encourages passengers to get help with their flight status, baggage claims, or other questions on WhatsApp.
Examples of how businesses can use Click-to-WhatsApp ads for promotions and marketing:
E-commerce businesses:
E-commerce businesses can use Click-to-WhatsApp ads to drive traffic to their website and generate leads. For example, a store can run a Click-to-WhatsApp ad offering a discount to users who start a conversation with them.
Brick-and-mortar businesses:
Brick-and-mortar businesses can use Click-to-WhatsApp ads to promote their products and services to potential customers in their area. For example, a restaurant can run a Click-to-WhatsApp ad offering a free dessert to users who book a table.
Concluding,
As you consider your marketing strategy, don't underestimate the potential of Click-to-WhatsApp ads. They offer a unique opportunity to engage with users in a way that feels natural and seamless. Their ability to provide real-time engagement with a global audience makes them ideal for businesses looking to connect holistically. With a proactive approach, businesses can unlock the potential of Click-to-WhatsApp ads and stay competitive in the world of marketing.
At kwiqreply, we help you fully leverage the
features of the WhatsApp Business API for your organization. kwiqreply is a trusted WhatsApp
Business Solution Provider that has helped companies scale up their sales and customer
satisfaction. It brings you tried and tested features like bulk messaging, custom message
templates, quick response message buttons, etc. Combined with WhatsApp’s capability for
media-rich messages, you can send visually appealing messages and gather data for your surveys.
So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward
sustainable growth and success! Know more about WhatsApp Business API’s features and start
sending surveys by checking out our website today!
Click here to book a free demo and let us show you how you can do more business with WhatsApp.
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