How to re-market to customers using WhatsApp
With over 2 billion active users worldwide, WhatsApp has become an essential tool for
businesses to reach their target audience. Re-marketing to customers is a strategy that
involves targeting customers who have previously interacted with your business, and
messaging apps like WhatsApp have proven to be an effective platform for this. In this
blog, we'll be discussing how to re-market to customers using WhatsApp.
TL;DR{
- To re-market to customers using WhatsApp you must
- Build a customer database
- Create a WhatsApp Business account
- Segment your audience
- Craft personalized messages accordingly
-
WhatsApp has features that can further assist in this regard as
- It acts as a great channel for promotional marketing
- It lets you share exclusive offers and deals on a personal chat
- You can use it as a 24/7 customer support platform
Build a customer database
The first step in re-marketing to customers using WhatsApp is to build a customer database. You can do this by collecting phone numbers from customers when they make a purchase, sign up for a newsletter, or engage with your social media posts. This database will be the foundation for your WhatsApp marketing strategy. You can also collect leads from your other lead generation channels like Facebook & Instagram Ads that ‘Click to WhatsApp’. Here the audience can click on the ad and directly send the business a message through WhatsApp.
Create a WhatsApp Business account
Next, create a WhatsApp Business account. This will allow you to have access to the features and tools that are specific to businesses. WhatsApp Business also enables you to create a business profile, add your business hours, and provide customers with a description of your products or services.
Segment your audience
Segmentation is the process of dividing your audience into specific groups based on their characteristics, behavior, or preferences. You can segment your audience based on their purchase history, interests, location, or demographic information. This allows you to tailor your messages to each group's specific needs and interests.
Craft personalized messages
Once you have segmented your audience, craft personalized messages that resonate with each group. Personalization is key to re-marketing to customers using WhatsApp. Customers are more likely to engage with messages that are relevant to their needs and interests.
Use WhatsApp features to enhance your messages
WhatsApp has several features that you can use to enhance your messages. For example, you can use emojis, GIFs, and stickers to make your messages more engaging. You can also use broadcast on WhatsApp to send messages to multiple customers at once.
Offer exclusive deals and discounts
Offering exclusive deals and discounts to customers is an effective way to re-market to them using WhatsApp. You can send personalized discount codes or special offers to customers who have previously made a purchase from your business.
Provide excellent customer service
Finally, provide excellent customer service through WhatsApp. Respond to customer inquiries promptly, and provide them with the support they need. This will help build trust and loyalty with your customers, increasing the likelihood of repeat purchases.
In conclusion, re-marketing to customers using WhatsApp is a powerful strategy that can help you connect with your customers and build brand loyalty. By building a customer database, creating a WhatsApp Business account, segmenting your audience, crafting personalized messages, using WhatsApp features, offering exclusive deals and discounts, and providing excellent customer service, you can effectively re-market to your customers and grow your business.
Make a strong Re-marketing channel using a WhatsApp Business API tool that adds on features such as Chatbot, Bulk messenger, Custom Integrations etc. With this WhatsApp Business API businesses can easily provide customer service and reach out for leads.
To know more about the WhatsApp Re-Marketing platform or to create the perfect customer support through WhatsApp using kwiqreply,
Click here to book a free demo and let us show you how you can do more business with WhatsApp.
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