Leveraging Carousel Templates on WhatsApp for Businesses
There is a new set of templates that can be sent using your WhatsApp Business API that Meta has unveiled in recent announcements. In this blog, we will be taking a look at carousel templates and the benefits they provide businesses that choose to employ them in their communication strategies.
Carousel Templates
Carousel templates take inspiration from carousel posts on Instagram, another Meta-owned platform. Much like their Instagram counterpart, carousel templates on WhatsApp let you send a single message, which itself brings you to a set of multiple cards that can be scrolled through. These cards are displayed in a horizontal manner and a set of up to 10 cards can be placed within a single image.
These templates must include images along with an optional button that redirects either for a predetermined response, phone number, or URL. Any media assets attached will be cropped to fit the aspect ratio of the customers' devices.
The media header format and button types must be the same across all cards that make up a carousel template. Up to two buttons can be placed within a template and can be assigned to carry out different functions.
This document describes carousel templates and how to use them. Carousel templates allow you to send a single text message accompanied by a set of up to 10 carousel cards in a horizontally scrollable view:
Benefits of Using Carousel Templates for Businesses
Increased Engagement: Carousels are inherently more engaging than static text messages. The visual format grabs attention and encourages users to swipe through, exploring all the information presented.
Enhanced Storytelling: Carousel messages allow you to tell a compelling story about your brand, product, or service across multiple cards. This enables you to create a more immersive and memorable experience.
Showcase Product Variety: Struggling to highlight multiple products in a single message? Carousels are perfect for showcasing a range of offerings. Each card can feature a different product with a captivating image and a concise description.
Drive Traffic and Link to External Resources: Each card within a carousel can include a link, directing users to your website, landing page, or even another relevant WhatsApp group. This helps you drive traffic to desired destinations and provide a seamless user experience.
Step-by-Step Tutorials and Guides: Carousel messages are an effective way for businesses to provide step-by-step tutorials, guides, or instructional content to their audience. Whether it's a cooking recipe, DIY project, or skincare routine, businesses can use carousel messages to break down complex processes into easy-to-follow steps, enhancing customer experience and engagement.
Concluding,
Carousel templates on WhatsApp offer businesses a versatile and interactive means to communicate with their audience, showcase products, and drive engagement. Carousel templates empower businesses to deliver rich and immersive content in a concise and visually appealing format at scale.
At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is the best WhatsApp Business API CRM and Helpdesk for Small Businesses. kwiqreply’s integration with the API offers dynamic features such as bulk messaging, customizable templates, AI-powered WhatsApp chatbots, and much more.
So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start nurturing leads with kwiqreply by clicking the link below.
Click here to book a free demo and let us show you how you can do more business with WhatsApp.
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