Push and Pull Marketing – Using WhatsApp.
Did you know that 71% of customers prefer pull marketing strategies to push marketing strategies?
So what's push and pull marketing? don't worry, we'll clear everything up for you.
Marketing strategies can be divided into two broad parts: push and pull.
Both marketing strategies are fundamentally distinct from one another. And, before you choose between the two, you must determine your company's long-term and short-term objectives. As a result, this decision will help you choose the best strategy.
Start push and pull marketing using WhatsApp by signing up for the WhatsApp Business API today!
What is a Push and Pull Marketing Strategy ?
Push marketing is a promotional marketing strategy in which your products or services are shown directly to consumers. Brands market their products and services to potential customers. This marketing strategy is also referred to as 'direct marketing.' It should be noted that push marketing is a type of general advertising. The product is pushed to the consumer (i.e push marketing)
Example of push marketing : Coca-Cola employs a push strategy in which it partners with distributors and retailers to ensure that its products are widely available in stores and vending machines.
Pull marketing strategy is a marketing strategy in which businesses use subtle marketing to 'pull in' customers. This method is used by businesses to generate organic traffic. Companies create valuable content for their target audiences. They make an effort to naturally entice their customers. Customers discover a company's products or services on their own, according to this strategy.
Example of pull marketing : Social Media Marketing, Media Coverage, Sales Promotion etc.
How to execute Push and Pull marketing with Whatsapp?
Push marketing
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Display Ads:
Display ads are like digital billboards for brands on the internet. They pop up on social media, search engines, websites, and even WhatsApp. You can share your ads or special offers with lots of people at once through bulk messaging on WhatsApp, making it a direct way to reach your customers.
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Billboards
To utilize billboard marketing on WhatsApp, create visually appealing and concise content with clear call-to-action. Utilize the broadcast feature to reach a wider audience, ensuring that messages are personalized, engaging, and timed for optimal visibility. Incorporate multimedia elements, include clickable links for easy access to additional information or promotions, and leverage the platform's immediacy for time-sensitive offers.
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Direct Marketing
To leverage direct marketing on WhatsApp, first, secure consent from customers. Create a contact list of interested individuals, and craft concise, engaging messages with multimedia elements. Personalize your approach, use a clear call-to-action, and maintain an optimal messaging frequency. Regularly analyze campaign performance for continuous improvement.
Pull marketing
Executing pull marketing on WhatsApp involves creating content that attracts customers to seek out your products or services.
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Begin by optimizing your WhatsApp profile with relevant business information and a standard profile picture.
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Share valuable and informative content through your status updates, such as product highlights, tips, or exclusive offers.
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Encourage customers to reach out by showcasing a WhatsApp chat Link/QR code prominently on your other marketing channels.
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Utilize WhatsApp's broadcast feature to share updates and promotions with those who have opted in, providing a sense of exclusivity.
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Foster engagement by responding to customer inquiries and creating a community feel through group chats or newsletters.
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Additionally, leverage WhatsApp's business tools, such as catalogs and automated messages, to streamline the customer journey.
Which is More Effective – Push or Pull Marketing?
Choosing between push and pull marketing depends on the specific goals and resources of a business. Push marketing, effective for quickly generating attention, is advisable for new businesses or those wanting rapid product visibility, especially with a higher advertising budget. In contrast, pull marketing suits small businesses with limited capital, often utilizing social media to create product buzz. Push marketing is ideal for selling products swiftly, while pull marketing fosters ongoing customer loyalty. Many marketers opt for a combination of both strategies, leveraging a multi-channel approach to maximize traffic and reach diverse audiences.
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So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start nurturing leads with kwiqreply by clicking the link below.
Click here to book a free demo and let us show you how you can do more business with WhatsApp.
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