The Six Best Klaviyo Alternatives On The Market In 2023

Many businesses choose email marketing as their preferred channel for growing their sales and increasing their clientele. Many of them turn to Klaviyo for their email marketing solutions as it offers a plethora of marketing automation features. This includes including email campaigns, text messages, automated workflows, email capture and popups, advanced segmentation, etc. Email automation is the main USP of Klaviyo. They offer various flows that facilitate abandoned cart reminders as well.

However, the one thing that makes people question their decision to go with Klaviyo is their high pricing. To overcome this barrier of high pricing, businesses seek alternatives to Klaivo alternatives come into play. These service providers provide similar if not better email marketing services at a much cheaper cost. In this blog, we discuss the top 6 Klaviyo alternatives for your email marketing needs. This will help you choose a better option that will help you fulfill your marketing dreams more efficiently.

TL;DR

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Here Are The Top 6 Klaviyo Alternatives

Omnisend

Omnisend is an email and marketing automation tool that allows online sellers to create fast and efficient E-mail campaigns. It offers complex automation flows and can target your customer base cleverly with the smart segmentation feature.

It offers omnichannel support with SMS messages, Facebook and Google Ads, etc to provide your customers with a unique experience. Its platform also provides a gamified interface that ensures that the customer is engaged throughout the journey.

Pricing

Omnisendke most other email marketing automation tools, offers plans based on the number of contacts you have. This is a feature shared by most other email marketing automation tools.

The beginner package costs $16 per month for up to 6,000 emails sent. This plan is for those who want to do more with SMS and email marketing automation without limitations. You can also customize your plan by adding modules. The Pro plan starts at $59 per month and is designed for marketers who want to provide an ultra-personalized experience.

MailChimp

This tool is frequently referred to as a gold standard in email marketing. MailChimp has a very user-friendly platform, with a visual editor and clear tutorials that help you understand their entire platform.

Using this tool, Emails are simple to create and personalize. They also provide additional integrations, such as adding Instagram ads to the standard Google and Facebook ads. Furthermore, it enables you to create your own online store through which you can market, advertise, and sell your products.

Pricing

MailChimp may seem like an attractive alternative to Klaviyo as it is far cheaper. However, a major issue that clients face is that they are not able to understand its confusing pricing model. The pricing is also very inconsistent. Because of this, more often than not, they end up paying way more than they should. Having said that, they are still significantly less expensive than Klaviyo.

ActiveCampaign

ActiveCampaign is an excellent alternative to Klaviyo and a very powerful email marketing tool. However, ActiveCampaign has the appearance and feel of a CRM rather than an email marketing tool.

This is evident from the start. Email tools normally encourage you to create your first campaign and connect your online store. However, ActiveCampaign prompts you to add a contact list.

One of the most advantageous aspects of ActiveCampaign is that it works well when you have multiple domains to manage. Because you do not connect a single domain to ActiveCampaign, you can select which domain to assign your campaigns to.

The issue with ActiveCampaign is that it takes time to get used to the platform due to its complex interface. If you have experience in marketing with technical knowledge about the different tools available, it will be easier for you.

In a broad sense, when comparing Klaviyo to ActiveCampaign, the latter has most of the same features. However, it will take a significant amount of time to get done with the training process.

Pricing

ActiveCampaign’s pricing is determined by the number of subscribers you have and the features you plan to use. For example, the Lite Plan costs $9 per month for 500 subscribers but does not include ActiveCampaign’s CRM features.

Drip

Drip has a very visual interface and it's apparent right from the first impression. It allows you to customize multiple integrations along with a major focus on the creation of workflows. When compared to the other email marketing tools, Drip’s visual editor makes it one of the most eye-catching tools available.

Unlike other builders that use blocks, its emails are divided into the header, message, and footer, with limited customization. The features are color-coded and it's easy to understand the flow of work.

Drip does not provide many of the features that other email marketing tools do. Regardless, it does provide you the option of using third-party applications for those other purposes. For example, you cannot create landing pages, but you can integrate tools such as Unbounce and Instapage for the same.

All in all, comparing Drip with Klaviyo, you may only get some of the features that Klaviyo provides. But if you are a beginner, it may just be the platform of your choice.

Pricing

The pricing is determined by the number of subscribers you have. It appears that the features do not differ between plans and are solely determined by the number of subscribers.

The cheapest plan starts at $19 and the pricing keeps on changing with every additional 500 contacts you add.

SmartrMail

SmartrMail is meant for those who require a tool for marketing automation and email, without all of the unnecessary features. It allows you to send basic automated email sequences and create simple popups for capturing emails of potential leads.

It allows you to create your own segments based on profile data, campaigns, and shopping behavior.

Unlike other Klaviyo alternatives, SmartrMail is purely an E-mail marketing tool. There is no integration with Google retargeting, no landing pages, and no SMS marketing. But if email is all you need, this might be enough.

Pricing

SmartrMail does not have a free plan, but you can get a 15-day trial for any plan you choose. Their pricing is based on the features you want, but certain subscriber counts are recommended for each specific plan.

One important thing to keep in mind is that their pricing scales quickly and sharply. Starting at $19 per month for a standard plan, $99 per month for a scale plan, and so on.

SendinBlue

SendinBlue is an effective alternative to Klaviyo that helps automate email and SMS campaigns, that is simple to use.

Their email-building tool has very limited features but it’s one of the most visual editors out there. This marketing platform also suggests workflows based on user behavior, which can be used to create various automated flows.

The flow is very visual and hence easy to use. This is great for seeing exactly how your automation funnel is spread out. Users can use a template gallery, A{H3}B testing, and email client testing to create custom signup forms.

Pricing

SendinBlue’s pricing is based on the number of emails sent per month rather than the number of subscribers. They do have a free plan that allows for up to 300 email sends per day. Because there is no contact limit, you can have multiple contacts as long as you only send 300 per day.

Their pricing starts at Rs 1,510 per month for 20,000 emails, after which the daily limit is lifted. From there, you can upgrade to the premium plan for Rs 3,895.5 per month. This includes 20,000 emails but has other features including marketing automation, a landing page, statistics, and no SendinBlue logos.

If you need assistance and premium features as an enterprise, you can choose the customizable plan. This pricing isn’t fixed and will depend upon your use case and specific requirements.

If you have fewer subscribers but wish to send them multiple emails in a month, its pricing won't be ideal. However, if you have a huge subscriber count and wish to send fewer emails, SendInBlue’s pricing model makes it ideal.

A Better Alternative For Your Marketing Needs

Emails and WhatsApp messages can both be sent in milliseconds, but emails are frequently flagged as spam or binned. Furthermore, email messaging has a much lower open rate than reaching a customer with a WhatsApp message.

WhatsApp has an open rate of more than 90% in most countries. Therefore if you want to capture your customers’ attention, WhatsApp is preferable to Email Marketing tools like Klaviyo. This is owing to fact that open rates have a direct impact on sales conversions and dialogues.

Emails are also vulnerable to phishing and security breaches, so consumers are hesitant to open them and instead ignore them. WhatsApp, on the other hand, has addressed these issues by verifying corporate accounts and end-to-end encryption.

Keeping all of this in mind, in the current era, WhatsApp has become the preferred method of communicating with customers. WhatsApp Business API solutions allow businesses to handle several operations through WhatsApp. They can use it to engage with consumers about product inquiries, customer service, alerts, notifications, assisted sales, and more.

Choosing the right WhatsApp Business Solution Provider gives you the perfect tools for driving sales. Managing your customers throughout your growth journey is also a key element of boosting your marketing efforts.

This is where a good WhatsApp Business API provider like kwiqreply comes into play. At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is the best WhatsApp Business API CRM and Helpdesk for Small Businesses. kwiqreply’s integration with the API offers dynamic features such as bulk messaging, customizable templates, ChatGPT WhatsApp chatbots, and much more.

So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start nurturing leads with kwiqreply by clicking the link below.

Click here to book a free demo and let us show you how you can do more business with WhatsApp.

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