Top WhatsApp Business API tools in Latin America(LATAM)

June 06, 2023

With the sheer growth of WhatsApp users in the Latin American region, it is estimated that the number of WhatsApp users will reach 275.56 million users by the year 2028. Companies need to use this powerful channel to stay relevant and reach their customers directly for marketing or servicing activities. In this write-up, we will take a look at the top WhatsApp Business API tools in Latin America and how they stand out against each other.

There are many Business Solutions Providers (BSPs) in Latin America but it might be a difficult task to differentiate between them and find what's best for you. Whether you want to send Bulk Messages, Improve Customer Support, Send Transaction messages or simply improve your customer experience. This list of WhatsApp Business API tools will help you do exactly that.

So let's jump right in!

TL;DR

The top WhatsApp Business API tools in LATAM are

Top WhatsApp Business API tools in LATAM(Latin America)

Twilio

Twilio is one of the top BSPs catering to the LATAM region, it uses its own API and software to provide engaging customer experiences using WhatsApp. With features such as Twilio flex, Twilio Segment, Twilio Verify, and more.

Twilio is a great platform to use if you require one omnichannel tool for other channels. Let's look at a few pros & cons of the tool.

Pros-

Twilio is an extremely customizable tool
Twilio has good integration capabilities to other platforms and CRMs
It is an omnichannel for communication through phone calls, SMS, WhatsApp, Chat & MMS.

Cons-

Twilio requires you to be trained to use the platform or have some technical knowledge
Pricing is on the higher end compared to the competitors
Since the cost is based on the users it may mark up if your requirements increase.
Subpar customer support and servicing
Not the best deliverability rate in the market.

Whatso

Whatso is an all-in-one WhatsApp Marketing platform that helps customers better reach their customers for customer servicing. Whatso is versatile and user-friendly and streamlines messaging and communication for your company's operations.

Let's look at the pros & cons of Whatso.

Pros-

The tool is very simple and easy to use
There is no hidden charge apart from the WhatsApp and platform charge

Cons-

The pricing model is charged annually only
A limited number of features
Poor support

MessageBird

MessageBird is an Omnichannel automation tool for servicing & marketing. They help companies communicate between their businesses and their customers.

Let's look at a few pros & cons of this platform to see if it is the right tool for your company.

Pros-

You can communicate with your customers through many channels, including Messenger, Instagram,Telegram, WeChat, and RCS.
Autoscaling API that let you allocate resources for cloud computing.
Easy integration with other cloud computing services.

Cons-

Poor professional support.
User interface can be confusing for beginners.
Lack of security in case of account misuse.

Gupshup

Gupshup is a conversational messaging platform that utilizes AI chatbots to engage with several billion users across popular messaging channels such as WhatsApp, Instagram, Twitter, Telegram,etc. It also integrates with professional messaging services such as Slack, Skype, and Android RCS.

Here are the major pros & cons of Gupshup.

Pros-

Intuitive and well organized user interface.
Proactive customer support.

Cons-

If templates and tools are rejected or fail, the platform does not provide the reasons for it happening.
Insights and analytics are not as good as other API tools.
The dashboard requires improvements.
Users have mentioned the need for daily reports and an overall need for proper report generating features.

Gallabox

Gallabox is a commercial conversational platform directed towards small and medium-sized companies in order to automate customer interactions on WhatsApp. It primarily assists companies by helping them create and integrate AI chatbots for automation of conversations, saving time and resources.

The pros & cons of using Gallabox are :

Pros-

Smooth and efficient onboarding.
Automatic assignment of conversations, which can then be reassigned if you desire.
Multiple options for integrations and customization.

Cons-

You need to pay extra to create templates.
No ability to showcase the product catalog, which adds a requirement for external linking.
Support is needed to learn how to effectively use the platform.

Interakt

Interakt manages sales and business interactions and sales on WhatsApp. As a WhatsApp CRM, it aims to answer product inquiries and convert leads to the bottom of your sales funnel.

So what are the pros & cons of Interakt?

Pros-

Automated response and engagement with a selection of templates.
You can categorize customers and accordingly send messages to them.

Cons-

Adding existing users and removing numbers from the customer list is tedious.
Lack of support for integration with other platforms such as Facebook, Instagram,etc.
Lack of support for integration with other platforms such as Facebook, Instagram,etc.

kwiqreply

kwiqreply is a complete all-in-one BSP that provides a WhatsApp CRM and Helpdesk for LATAM countries based on the official WhatsApp business API. It integrates well with various other CRMs and E-commerce platforms and is ideal for SMEs and start-ups due to its user-friendly interface and 24x7 customer support.

Let's discuss the pros & cons of kwiqreply.

Pros-

It has revenue sharing until your company is onboarded with the platform.
It has a wide repository of templates and multilingual support for professional messaging and promotions.
Helps you build an AI powered chatbot for your business without any prior experience in coding.

Cons-

Pricing can be a little high

As we continue to witness the rise of mobile messaging and the growing preference for WhatsApp in the Latin American region, WhatsApp Business API tools have become an indispensable asset for businesses. They enable companies to connect with customers on a platform they are already familiar with, enhancing engagement and fostering meaningful interactions. The BSPs mentioned above are the best tools for your WhatsApp Business needs.

So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Learn more about WhatsApp Business API’s features by checking out our website today!

Click here to book a free demo and let us show you how you can do more business with WhatsApp.