Types of WhatsApp APIs and their benefits

June 09, 2023

WhatsApp is a messaging application that has revolutionized the way people communicate. The app has over 2 billion active users worldwide, and its popularity has led to the development of various WhatsApp APIs.

An API (Application Programming Interface) is a software intermediary that enables communication between different applications. WhatsApp APIs are designed for businesses to integrate WhatsApp into their operations, allowing them to communicate with customers more efficiently. It helps businesses by allowing them to send and receive messages in a more organized manner. It supports rich media messages, including images, videos, and documents, and can be integrated with CRM (Customer Relationship Management) software, making it easier for businesses to manage customer communications.

It is possible to effectively integrate the WhatsApp APIs with the help og WhatsApp Business Solution Providers like kwiqreply . These are third-party companies that offer services to help businesses integrate WhatsApp into their operations. They can offer additional features such as chatbot development, message automation, and analytics tracking, making it convenient for businesses to manage any communication that takes place on WhatsApp.

TL;DR

The types of WhatsApp APIs are
1. Trigger event API - used for business-initiated conversations
2. Messaging API - used for user-initiated conversations
The benefits of using them are
1. Improved customer engagement and business efficiency
2. Provides a cost-effective alternative to traditional communication channels
3. Allows you to include multimedia in your messaging

Types of WhatsApp APIs

Trigger Event API - This type of WhatsApp API is used for business-initiated conversations. It is used for transactional messages such as receiving payments. However, if you wish to send a message using this API you are required to use a template for structuring which has to be pre approved by WhatsApp. It is advisable to build a database of such templates by drafting them and submitting them for approval prior to any campaigns or or use when needed.

Messaging API - This API is relevant in the case of user initiated conversations. When a customer texts your WhatsApp Business Account and you respond to it, it opens up a 24 hour session where you can have as much interaction as you wish. You can send them any type of message you desire including multimedia messages, locations, lists, links etc. You also have access to the database of templates that help you quickly respond.

You can also utilize the APIs to allow businesses to set up webhooks and receive event notifications for various activities happening on their account, such as checking the status of incoming messages, message delivery, message read, etc.

Benefits of using WhatsApp APIs

Improved customer engagement: WhatsApp APIs enable businesses to communicate with customers in a more personalized manner, resulting in improved engagement. With features like chatbots and automation, businesses can respond to customer queries quickly, leading to improved customer satisfaction.

WhatsApp also boasts an open rate of 98%, i.e. 98 out of every 100 messages is read by the receiver. This results in easy marketing and even potential sales. Customers can view your products from the same platform that they use to converse with friends and family members, making it convenient for them to make a purchase and share relevant products and services.

Increased efficiency: With WhatsApp APIs, businesses can automate certain tasks, such as sending notifications, reducing the workload of employees. WhatsApp APIs also help us resolve the issues that arise from cart abandonments. Mobile users have a cart abandonment rate of 85.65 % but by using WhatsApp APIs this percentage can be reduced by sending reminders and messages along with a variety of other tactics. Additionally, by integrating with CRM software, businesses can manage their customer communications more efficiently.

Cost-effective: WhatsApp APIs are cost-effective and can serve as an alternative to traditional communication channels. For example, businesses can use WhatsApp to directly send promotional messages to customers, eliminating the need for expensive marketing campaigns.

Rich media capabilities: WhatsApp APIs support rich media messages, including images, videos, and documents. This allows businesses to create engaging and interactive content for their customers, resulting in increased engagement.

To sum up, WhatsApp APIs are a great option for companies that are seeking to enter into the world of WhatsApp for their business ventures. They also help companies level up their communications and utilize WhatsApp to diversify their communication channels and bring it to its full potential. WhatsApp APIs help you create solutions for your business challenges and obtain a direct channel of communications for your customers. WhatsApp APIs have a wide range of uses and we at kwiqreply understand that better than anyone.

At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is a trusted WhatsApp Business Solution Provider that has helped companies scale up their sales and customer satisfaction. It brings you tried and tested features like bulk messaging, custom message templates, quick response message buttons, etc. Combined with WhatsApp’s capability for media-rich messages, you can send visually appealing messages and gather data for your surveys.

So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start sending surveys by checking out our website today!

Click here to book a free demo and let us show you how you can do more business with WhatsApp.