Utilizing LTO Templates on WhatsApp for Businesses

April 2, 2024

There is a new set of templates that can be sent using your WhatsApp Business API that Meta has unveiled in recent announcements. In this blog, we will be taking a look at LTO templates and the benefits they provide businesses that choose to employ them in their communication strategies.

What are LTO templates?

LTO, or Limited-time offer templates offer the option of displaying an expiration date or a countdown timer within your WhatsApp marketing messages. These are great for sending time-sensitive offers to customers as they can see the expiration time directly in the message. This prompts immediate action and drives engagement while also letting you effectively market your products and services.

Creating Limited-Time Offer Templates

You can navigate from your WhatsApp Business Account to the Message Templates endpoint to create a limited-time offer template.

Its components include:

A header consisting of a media image
An offer or countdown for the promotion
The main body of the message
Buttons for:
1. Copying the discount code
2. Redirecting through a URL

If desired the message can display this section under the attached media file. It will display a heading, an optional expiration timer, and the offer code itself.

This timer will change to red text if the message is viewed or if the offer code is expiring within the next hour.

When building templates for LTOs it is important to remember the following details:

Any LTO template should be classified under the marketing category for templates.
No footer can be assigned for templates crafted in this manner.
This template is only applicable for mobile users of the WhatsApp app.
Users on the WhatsApp Web app or Desktop app do not receive any offer but receive a substitute message that indicates that they have received a message that is not supported by their current client.
The timer displayed within the message is composed of a simple text string and is not customizable. You include your offer code and the expiration timestamp within the template when you send the template message.

LTO Templates feature uses including:

Creating FOMO (Fear of Missing Out)

Limited-time offer templates on WhatsApp are a powerful tool for creating urgency and FOMO among customers. By setting a deadline for the offer and communicating its limited availability, businesses motivate customers to act quickly for the deal before it expires.

Driving Action

WhatsApp's real-time messaging capabilities make it an ideal platform for driving immediate action from customers. Limited-time offer templates can be designed to include clear calls-to-action that prompt recipients to click through to the business's website or contact them directly to make a purchase.

Segmented Targeting and Personalization

Businesses can use limited-time offer templates on WhatsApp to target specific segments of their audience and deliver personalized offers tailored to individuals. By analyzing customer data and past purchase history, businesses can send targeted offers that are more likely to resonate with their target audience.

Generating Buzz and Engagement

Limited-time offer templates can be designed to generate buzz and excitement among customers, sparking conversations and engagement on WhatsApp. Businesses can leverage creative messaging, eye-catching visuals, and interactive elements to capture attention and encourage interaction with the offer.

Concluding,

LTO templates on WhatsApp offer businesses a time-sensitive and engaging means to market to their audience, promote products, and increase sales. They help businesses time-bind their messaging with countdown timers and drive a desired action.

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So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start nurturing leads with kwiqreply by clicking the link below.

Click here to book a free demo and let us show you how you can do more business with WhatsApp.