6 Effective Bulk Messaging and WhatsApp Marketing Tools in 2023

March 15, 2023

WhatsApp is the most used messaging platform in the world, right behind Facebook. More than 100 billion messages are shared in a single day on WhatsApp, worldwide. Not surprisingly, several vendors have turned to WhatsApp and its popularity among them only increases day by day. After all that is where all the customers are. WhatsApp Marketing is readily accessible and easy to use and provides marketers with many benefits.

The smartest way to market via WhatsApp is to use WhatsApp Marketing Software. Needless to say, the success rate of this marketing strategy proves to be very high. This software also provides you with the freedom to be creative and intuitive with your WhatsApp marketing campaigns.

In this article, we will acquaint you with WhatsApp marketing software and its benefits. Following this we will talk about the best and most popular options in India and globally. We also talk about unofficial tools and why using them is bad idea

TL;DR

WhatsApp marketing software helps you send bulk messages to your customers
It improves customer engagement, and brand positioning, and can be used to share information with customers and streamline team operations
The top WhatsApp marketing software available currently are
1. Kwiqreply
2. Sendwo
3. Vepaar
4. Zoko
5. Enjay World
6. RapBooster
The disadvantages of using unofficial WhatsApp marketing software like WebChat and WhatWeb Plus are that
1. There is no way of getting the Green Tick verification for your business.
2. As WhatsApp updates its platform, they may fail to work.
3. Additionally, they can get your number banned from WhatsApp’s services

What is WhatsApp Marketing software?

It is a tool that enables your business to send bulk messages to your customers on WhatsApp without storing their contact information.

By using it you can send attractive and engaging messages containing text, photos, documents and videos. You can even create automated messages and schedule them to keep your customers engaged and happy.

Benefits of using a Bulk WhatsApp message sender in India

Elevate your business to greater heights by making the most of bulk WhatsApp sender tools. Here are some of its top advantages:

1. Improved customer engagement

Connect with larger users and increase your customer interaction with a few notches by using the WhatsApp messaging features.

2. Brand positioning

Reaching more people means that you put your product in a better position in the market, where your products are more visible.

3. Build your internal teams

Use the tool to build a strong team that works together and generates new ideas.

4. Share valuable information

The best WhatsApp marketing software in India will help you to send useful information to customers about advertising events, projects and activities easily and keep them posted about orders placed on every step of the way.

Round-up : Top Bulk WhatsApp Sender tools

Some of the tools below use official WhatsApp API. We have highlighted it in the text wherever that is the case.

Here’s a line-up of our top 6 picks for bulk WhatsApp sender software you can use:

1. Kwiqreply

Kwiqreply is one of the most cost-effective and feature packed WhatsApp marketing tool in India. It offers easy to use, end-to-end marketing soloutions to help grow your e-commerce business. You can send unlimited bulk WhatsApp messages for abandoned carts, notify customers on orders placed and much more using the official WhatsApp Business API.

kwiqreply helps you communicate with your customers effectively on WhatsApp, send automated messages, Integrate chatbots & much more!

More importantly, the platform also helps you get you a Verified Business Profile and offers a Shared team inbox, Bulk Broadcast messages, easy API Integration, media rich messaging, helps manage your contacts and much more for a very feasible price.

Book a Demo Today

2. Sendwo

Sendwo is an official bulk WhatsApp sender tool. They are a desk-based application that allows you to send messages from your own PC and WhatsApp account. Currently, they do not offer any API as yet.

This bulk WhatsApp sender app comes for free and is very popular across the world. Its anti-blocking technology comes in handy for both small and mid-size businesses that are looking to power sales and increase user interaction. Not only does the app support several languages, but it also allows automatic customization.

Other prominent features include 24x7 customer support, multiple contact storage, fraud detection and Customizable sender ID.

3. Vepaar

Vepaar, formerly known as WhatHash is an official WhatsApp marketing software in India. It is a versatile WhatsApp business web app that comes with highly developed CRM features. Businesses that are aiming to automate their processes stand to benefit greatly from this app.

All you need is a WhatsApp Business Account that can be easily integrated to get more leads and respond to the queries of existing customers. Not only is the app free, but it is also agile and supports quick responses, saving media and messages.

The tool also lets you set up business pages, build e-commerce stores, run surveys, create reports & dashboards and more. Simply put, it does half the job when it comes to client interactions.

4. Zoko

Zoko is an affordable WhatsApp marketing software built using the official WhatsApp Business API that will help your business attain success and increase revenues.

With Zoko you can generate tickets and assign them to different agents based on the type of request. This channel works to improve communication and accountability within the team. You can send WhatsApp messages that include interactive buttons that allow users to respond to your message.

5. Enjay World

Another WhatsApp marketing software built using the official WhatsApp API to boost communication and increase ROI, is Enjay world. It offers a plethora of services to help you meet your marketing goals.

Enjay World provides a 4-step process to help you in WhatsApp marketing. You can use a Google Sheet template as your bulk WhatsApp sender tool.

As a user of this app, you stand to benefit from portable conversion tools, intelligent IVR, user activity monitoring feature and Whatsapp API integration.

6. RapBooster

Boosting your business is easier with RapBooster, another state-of-the-art WhatsApp marketing software that you can access for free and is easy to download and use.

RapBooster is an official bulk WhatsApp chat automation tool that equips you with the capabilities to run campaigns and boost results at every phase of your business. You can add multiple sender IDs and send personalized messages, resulting in a wider and more targeted reach.

The app also supports sharing of unlimited videos, photos and other files. RapBooster is sure to give your business an edge with benefits such as — the ability to import/export data from .text & Excel files, to fetch contact details from WhatsApp lists, group messaging, instant chat replies and instant delivery reports.

The Downside of Unofficial Bulk WhatsApp Sender Tools

Let's now go over two unofficial tools that can be used to send bulk WhatsApp messages.

1. Web Chat

WebChat is an unofficial tool that is not affiliated with the official WhatsApp. The app allows you to use WhatsApp Web just as if it was a normal app.

2. WhatWeb Plus

WhatWeb Plus is another unofficial tool that integrates with WhatsApp Web and sends online/ offline notifications to your smartphone. It is free to use and easy to set up for up to 2 numbers. It comes with nominal subscription rates for 3 to 20 contact numbers.

While much has been spoken about these tools, we do not recommend using these unofficial tools for sending WhatsApp messages. This is because WhatsApp has strict guidelines for bulk messaging so as to avoid spamming. By using an official tool you open up the risk that your number can get banned due to being flagged as spam.

Here are the disadvantages of using unofficial WhatsApp tools:

There is no way of getting the Green Tick Verification, which adds credibility to your business.
As WhatsApp continues to evolve and update its platform, these unofficial tools may fail to work.
Lastly and more importantly, these apps are not affiliated with WhatsApp and therefore come with a high chance of getting your number banned.

That's why, we highly recommend that businesses onboard to the official API. Additionally, WhatsApp API pricing has significantly improved and become more user friendly over the years.

kwiqreply: The Best WhatsApp Marketing tool to grow your Business

Customers today demand superior experiences throughout their journey with your brand. With that in mind, a bulk WhatsApp sender using official API can help you reach out to a large customer base at once and engage them with interactive messages on their favourite communication channel.

At kwiqreply, we help you fully leverage the features of the WhatsApp Business API for your organization. kwiqreply is a trusted WhatsApp Business Solution Provider that has helped companies scale up their sales and customer satisfaction. It brings you tried and tested features like bulk messaging, custom message templates, quick response message buttons, etc. Combined with WhatsApp’s capability for media-rich messages, you can send visually appealing messages and gather data for your surveys.

So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start sending surveys by checking out our website today!

Click here to book a free demo and let us show you how you can do more business with WhatsApp.