WhatsApp Charges: What Businesses Need to Know

Pricing, Charges, Business Communication

March 6, 2024

WhatsApp has become a platform connecting billions of users worldwide through instant messaging, voice calls, and video calls. For businesses, WhatsApp offers a powerful tool for engaging with customers, providing customer support, and conducting transactions. However, understanding the costs associated with using WhatsApp for business purposes is crucial for budgeting and decision-making. In this blog post, we'll explore WhatsApp charges in detail for businesses.

What are WhatsApp Charges?

Here is a simple guide to WhatsApp charges. There are three types of conversations that are charged at different rates and fall under the umbrellas of Business-initiated conversations and User-initiated conversations. To categorize them:

Business-initiated conversations
1. Utility conversations
2. Marketing conversations
User-initiated conversations
1. Service conversations

Business-initiated conversations are charged per message.

Service conversations are charged based on a 24-hour window from the user's initial text. When a company responds to a user within the 24-hour customer service window, they can send as many messages as they wish. If the business responds after the 24-hour window, the message is assigned under one of the other three categories.

To get a detailed overview of WhatsApp’s Business API pricing as per your geographical location check out or blog here!

Concluding,

Understanding WhatsApp charges is essential for businesses looking to leverage the platform for communication, marketing, and customer engagement. By investing in WhatsApp as a communication channel, businesses can unlock new opportunities, drive growth, and achieve their business objectives in the digital era we are in.

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So, seize the opportunity, leverage WhatsApp's potential, and propel your business toward sustainable growth and success! Know more about WhatsApp Business API’s features and start nurturing leads with kwiqreply by clicking the link below.

Click here to book a free demo and let us show you how you can do more business with WhatsApp.