Best WhatsApp Business Features (2023)

WhatsApp Business is a free app that was made especially for small business owners. The WhatsApp Business API and the WhatsApp Business features/tools help you connect with your customers personally, promote your products and services, and answer their questions.

We at kwiqreply provide CRM solutions and chatbots for your WhatsApp Business Account. Find out more about the WhatsApp Business API and its pricing.

Thanks to the new features WhatsApp keeps adding, the ease of access and the competitive pricing, the business APIs attract a lot of small businesses.

Given below are the top 10 WhatsApp Business API features that can help you grow your business and boost your sales.

TL;DR

Sign up for the WhatsApp Business API and boost your business communication to new heights today!

1) Business Profile

The Business App allows you to create a business profile with important information for your customers. This includes your address, business description, email address, and website. Business accounts give brands credibility and gain customer loyalty.

A business profile gives the company an identity. To get a “Verified" Green Tick next to your company name, your business has to be approved by WhatsApp.

2. Quick Replies

These are frequent messages to answer common questions. Quick replies let you save and use texts you frequently send so you can answer common questions swiftly. Simply press the “/” on your keyboard to select a quick reply and send.

3. Automatic Greeting Messages

The WhatsApp business platform allows you to create a WhatsApp Business greeting message that users will receive when they start a conversation with your company or after 14 days of inactivity. By sending an instant automatic message, you can welcome the customers and introduce the company to them efficiently.

4. Labels for contacts

Businesses can organize their contacts and categorize them with labels to make the workflow more efficient. This helps you navigate through your contacts easily and keep them organized.

5. Analyze message statistics

The WhatsApp Business Platform allows you to view and analyze key metrics like number of unique contacts, incoming and outgoing messages and how many of your messages were sent, delivered, and read.

6. Catalogues

Catalogs allow your company to showcase your products and services so that clients can easily browse through the items they are interested in and would like to buy. With catalogs, you don’t have to send every item, price, and description separately like before.

This allows you to give your customers all the relevant information at one platform and they wont have to be redirected to any other websites.

7. List Messages and Reply Buttons

Apart from the CTA (Call-to-action) and Quick Reply buttons, WhatsApp introduced the new formats of interactive messages coming to their platform: List Messages and Reply Buttons.

List messages: Allow adding up to 10 options, so that people can simply click on the desired option instead of manually typing it. This type of message provides a simpler way for users to select and option when interacting with a business.

Reply Buttons: Reply buttons allow customers to quickly choose from up to three options by simply clicking on the desired option. This type of message helps the customers to reply quickly tp the messages as they don't have to type it out.

8. Facebook Shops Integration

Facebook Shops is a tool that allows you to create customized shopping experiences for your businesses and integrate them easily across the Facebook ecosystem. Through your online shop, you can showcase the products and services you’re selling and connect with potential customers. It’s an invaluable and cost-effective tool for any growing business.

9. WhatsApp Business Directory in Brazil

The WhatsApp business directory is a new feature available on Android that helps small businesses get discovered on a map. WhatsApp users can use it to find local shops and businesses on the WhatsApp platform itself. It is currently only open to a select few businesses in Brazil.

10. Automatic away messages

Away messages are like the initial welcome and greeting messages. You can send a customized message to people who are trying to connect with the company after the working hours of the business.

It allows you to write a custom message or send them your working hours so that they can contact you afterwards and you can customize the replies to get activated after a chosen time automatically.

Steps for setup: Settings > Business settings > Away message > “Activate away message”.

You can also edit your away message from this place and schedule the timing along with other sending options like Always send, Custom schedule, or after your work hours.

Click here to book a free demo and let us show you how you can do more business with WhatsApp.

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